OTHER / Finery: 17/08/15
We are pleased to announce a new partnership between OTHER/shop and Finery London. Launching on Monday 17th August, an edited collection of Finery Autumn / Winter will be available in OTHER/shop’s Kingly Street store. Selected by co-founder Matthew Murphy, his condensed edit perfectly complements the OTHER’s own line as well as the contemporary designers stocked in store.
Launched in February 2015, Finery is led by three of the most influential and respected names on the British high street: Caren Downie, Emma Farrow and Rachel Morgans. This contemporary online womenswear brand has a modern feminine point of view and this will be the only space that Finery is exclusively available to buy in London aside from finerylondon.com. This capsule collection of 32 styles is comprised of apparel, footwear and accessories – showing the true breadth of the Finery offering. Finery’s Brand Director, Caren Downie says, ‘We have long been fans of OTHER, their aesthetic and the edit of their collections have always been inspiring to us. There is always a covetable selection of designers and a great curation of those collections. We are flattered that they want to stock Finery and we look forward to seeing our clothes alongside other designers that we admire and the OTHER collection.’
Finery and OTHER/shop both believe in authentic design and the importance of quality and honesty in their collections. This synergy between the two brands sealed the union and Matthew Murphy co-founder of OTHER/shop comments, ‘We are excited about the opportunity to work with Finery and launch a collection edit concession within our Kingly street store. We are fans of their aesthetic and feel it will offer the OTHER/shop customer a product that we have found hard to source from existing brands we work with. The clean lines and modernity compliment both OTHER/collection and the brands we stock for AW15, with the added appeal of accessible prices.’
Finery will be available in OTHER/shop from 17th August