How to apply:

The OTHER/shop affiliate program is hosted through Webgains. If you are already a member of the affiliate network, you can apply directly through the Webgains platform. If you are not a Webgains member, you can apply below:

Who are we?

Established in 2012 by Matthew Murphy & Kirk Beattie, formerly of B Store, is the premier site for emerging European and international fashion designers. Independence is at the heart of OTHER/shop, supporting and nourishing young emerging talent is our primary motivation. Our ethos is to continually look for collections that shine above the rest, while bringing a selection of established labels that share our vision into the mix and online.

Why join the OTHER Affiliate program?

OTHER/shop offers a truly unique and exclusive selection from hard to find labels and independent designers for men and women. Since launching, and the London based store have both become destinations for those seeking an antidote to the collections widely available via other sites and stores.

Exclusivity is key for the brand, maintaining our positioning as the sole stockist of some of our designers, not to mention our own, very successful, in house line OTHER. Collaboration has always been a part of the OTHER vision, and we continue this from season to season with exclusive, limited collections with Lee Jeans and Grenson Shoes, both of which have been hugely successful press stories, driving large amounts of traffic to the site.

Stocking smaller brands with a cult following also allows us to rank very highly with Google for all of our collections, driving a lot of traffic to our site internationally. New arrivals to the site are frequent, keeping the return customer interested and the site looking dynamic and fresh.

Our fast and easy to navigate site makes the experience of shopping with us a pleasure. Minimizing the number of clicks and giving the customer the ‘in-store’ feeling was key to us whilst developing the site. Brands, categories and descriptions are split by gender. All our products are shot on models, to give the shopper a good idea of fit. Keeping terms and shipping information simple was also important to us, to create a level of trust and transparency for the new customer.

We deliver to customers worldwide. Recently we have started offering tax-free shopping outside of the EU, which has seen a rise in international orders, particularly from Asia and the USA. Free shipping on all European orders over £150 has now also been introduced as standard as well as creating one major promotion every month.

All of this work has paid off and can be seen in the amount of repeat customers, average order value and very small rate of returns.

Banners: Creatives updated in line with promotions and seasonal events.

Datafeed: fully automated and updated daily.

Commission: earn 10% - 15% commission.

Cookie Length: 30 days.

PPC Policy: Closed.